3 Highly Effective Ways to Market a Medical Practice

When it comes to marketing a medical practice, many physicians believe that a few newspaper ads or billboards will have customers flocking into their office. Although these methods of marketing may work to attract people in the short term, it's not enough to build a successful, thriving medical practice.

Market To Your Current Client Base

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Marketing a health care practice starts with your current patients. These patients clients are already familiar with the type of care that you provide. One way you can provide value to your patients while marketing your medical practice is to send a monthly newsletter with health tips and advice. You can send this newsletter via direct mail or you can get email addresses from your patients and send the newsletter via email.

Market By Offering Excellent Patient Care

How you treat each and every one of your current patients is actually one of the main factors in having a successful medical practice that lasts for the long-term. The higher quality of care that you provide, the more likely they are to stay loyal to you.

A very successful doctor in San Diego, California holds an annual party for his patients and their guests. He rents space in a local park and has various activities set up like rock climbing, face painting and inflatable jumpers for the kids, plus he orders food for everyone.

People want to feel appreciated. Building relationships based on genuine care will keep people coming back whenever they need your help. When you go the extra mile for them, they'll go the extra mile for you. Sure, there may be other medical providers that offer care for less and have offices closer to your patients' homes, but when you offer great service, people are willing to drive a little farther to get that great service.

Market Your Medical Practice on the Internet

The internet has opened up so many avenues for you to market your medical practice. Nowadays most people do research the internet before deciding on a health care practitioner, so it's in your best interest to look into marketing on the internet.

One way you can market your medical practice on the internet is to build a website and hire an internet marketing firm to help you get clients searching the web for health care practitioners in your area.

Another way to market on the internet is to start a blog and write about your medical practice. You can also write blog posts on just about anything related to the medical services you offer or provide health tips for readers. Share this blog with your current patients and encourage them to share the blog with their friends and family.

A third way you can market your medical practice on the internet is to get involved with social networking marketing websites like Facebook, MySpace, Twitter, etc. Most social networking websites allow you to search for people in your area. If your patients are on these social networking sites, invite them to connect with you online.

Great patient care, providing value, and staying connected with your patients will ensure that you have a successful medical practice for many years to come.

3 Highly Effective Ways to Market a Medical Practice

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