B2C E-Commerce - 2 Strategies to Rebuild Customer Trust and Loyalty in B2C E-Commerce

If you are confused with your business in online transactions and desperate to recall your customer after the violation or inconvenient things happened between you and your customer, and confused how to make them back? Don't be so confused, I have some idea to solve this problem properly without spending much money to recall them back. Nowadays, online transactions have become part of people's life, especially e-commerce. Many people interested to go shopping trough the internet. Many people who I had ever asked, mostly their reason to go shopping trough internet is because it's simple and easy, even though there are many violation and fraud happens in this kind of transactions. In spite of there are a lot of violation things has happened between the customer and the provider, some customer still expecting the efforts from the provider to rebuild their trust back. This idea becomes the main problems for the provider, sometimes they are confused how to recall and maintain their customer without spending any cost. Don't be worry that much; maybe my idea can help you to solve your problem and you can win back your customer trust. Here are some suggestion for you pal if you are a businessman who working in online transaction.

1. Improve Your Communication Quality

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A lot of people are accessing the internet not only for shopping but also to get some information that they need. This is become something important for provider, to provide not only the products information, but also other information which are related to their products. It's because most of the people in the world doing browsing first, before they bought or using the service in internet. The main purpose by increasing communication quality is to uphold the customer's and provider/vendor's interest. This kind of communication can be created by making suggestions and criticism wall upon their portal/website. This wall has a lot of advantages, such as publishing improvement of the company, complain and the handling, etc. So this is one of alternatives to enrich your communication between you as provider and your customer. This solution also serves to maintain the customer loyalty, because by always improving your communication quality between you as provider and your customer, then indirectly the trust and their comfort would be more strongly tied.

2. Increase the Contract Quality and Assurance

This is the 2nd idea that I had analyze from the conflict which are happened between the customer and the vendor, recently. Most of conflict between these two parties is about contract violation and there isn't any assurance from the vendor if something happened which is harming the customer side. This solution will be done by adding some details information in the contract and creating relation to the 3rd party which has capability to give some assurance toward the customer and the provider itself. So, if there is something happened all of the consequences will be handled by the contract and the 3rd party.

So, if you curious with those suggestions, why you don't want to try it pal? Just try to implement this in your business. I hope those suggestion will help you to rebuild your relationship, between you and whole of your customer.

B2C E-Commerce - 2 Strategies to Rebuild Customer Trust and Loyalty in B2C E-Commerce

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